The graphic identity for the 2022 Graduation Show at HKU University of the Arts Utrecht was constructed from a small set of simple but rigid rules. The graduation festival took place across several venues throughout the city of Utrecht, where students from the different schools and departments of the HKU showcased their graduation work.

sens deconstructed the multiple layers of information and rearranged them into a consistent typographic system that maintained a strong sense of recognizability — most prominently, the vertically placed headlines. This visual language became a system throughout the campaign and was easily adaptable into various purposes like posters, wayfinding, a catalog, and several other printed matter objects.